Saturday, December 24, 2005

Coming Detraction

Of all the blocks of wood E! has had hosting Coming Attractions, I think Michele Merkin may be the block-of-woodiest. If you don't believe me, just watch her introduction this week, for example, of the Ice Age 2 trailer and try to keep your Christmas dinner down.

Oh, well... At least she's not Todd Newton. [shudder]

(By the way, like worried parents leaving a lamp in the window, or the grieving family of a fallen soldier, E! persists in leaving Newton's picture on the Coming Attractions page on their website, no matter how much of an eternity it's been since he left. It's touching, really.)

I've said it before, I'll say it again: Trailers are, by definition and design, self-contained. They do not need a host. They do not need an introduction. If anything, having someone say, "Our next film stars Bill Murray" takes away from the very specific way the filmmakers have chosen to introduce Bill Murray in the trailer.

HDNet, on the other hand, has the right idea with Nothing But Trailers. It's just that: trailers and nothing more. Perfect.

AND they manage to do it without commercials, without sizzling, exploding spinning logos all over the screen, and
without E!'s bullshit "news crawl". By the way, E!, a special you want us to watch this weekend really doesn't qualify as "news" and it most certainly isn't crawl-worthy.

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