Friday, December 09, 2005

Whose Advice Would You Rather Listen To?

Both quotes are from the November/December issue of Creative Screenwriting:

"Who says universal brand acceptance is the answer to everything? Show me one product, one person, one idea that appeals to everybody. You can't. What you want to create, when you're selling a brand to the public, is a passionate constituency."

-- Donny Deutsch, multi-millionaire advertising legend


"Dodgeball
was very successful, and was funny for the sake of funny. But if I was given Dodgeball as a spec, I might have pushed the writer to create a romance at the center of it."

-- an agent, who has grossed considerably less than Dodgeball or Donny Deutsch

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