Saturday, February 04, 2006

Life is Good... And Then One Day...


Russell Arch of the invaluable Irritable Vowel Syndrome marvels at the idea that there once was a product to help you lose weight called Ayds.

If Russ only knew... This has been an obsession of mine for years. The Ayds Diet plan ads used to be on TV, like, every five minutes. Then, of course, one day... gone.

Similarly, I've heard there used to be a very popular baby furniture store here in L.A. named Sid's Cribs. Now, not so much.

You've got to wonder what it must be like to wake up in the morning, kiss your wife, pet your dog and think, "Yeah, life is pretty good right now. The AYDS Diet Plan is really taking off, sales are good, the company is growing. I'm in a really good place." Then you walk out to your porch and pick up your newspaper and your life is never the same.

Or you and your father and your father's father have always been in one business, a business that has always been the same and will never let you down. In fact, you gave up going to college to follow your Dad into the family business. After all, people will always need carbon paper, right?

Next thing you know, you're waiting to jump off a tall building... standing in line behind the guy who makes typewriter ribbons and the guy who makes adding machines and the guy who mortgaged his house to market a toy called the "Libby Scooter."

Irritable Vowel Syndrome: AIDS helps you lose weight?


1 comment:

Russell Arch said...

I was thinking the same thing. You know at one time there was a dry erase board with AYDS and a bunch of other "concept names". I wonder what took 2nd place?