Sunday, February 26, 2006

Two Commercials That Drive Me Crazy

First, the one for Degree, where the woman jumps out of the window to avoid getting antiperspirant on her dress. She dives, landing -- on her head -- on the sidewalk below. With a sickening thud. She should be crippled for life.

Wouldn't the commercial have been just as effective if she had jumped feet first? Or landed on an awning and rolled off? Did she HAVE to land on her friggin' head, like a spinal injury victim? It's so tasteless!


The commercial for Verizon, wherein a woman goes into a changing room with an armload of outfits. She plugs her headset into her phone to listen to the Black Eyed Peas while she tries them on.

Let's put aside for the moment that she starts with "My Humps" and very few women I know would want to hear "What you gon' do with all that junk? All that junk inside your trunk?" while they're trying on clothes.

And lets also put aside that it hardly seems necessary to pay to download and hear the Peas when it is not possible to go three minutes in these United States without hearing them for free.

What irritates me is that this woman, with the snottiest attitude imaginable, proceeds to dance away for what seems like a half hour, trying on outfits. She flings them on the floor in crumpled up little balls. She throws them everywhere. What does she care? She's the Queen of the World!

Then she walks out of the room (empty-handed, the mess still behind her) and says to her poor schmuck of a man that she wants to keep looking.

So his day is blown, and whoever was waiting for that changing room was screwed, and the poor employee who now has to clean up after her is screwed, and whoever has to clean up after her next dance party is screwed. And she still may not buy anything.

Can Dove's next campaign be to lower some women's self esteem?


Boski93 said...

I think the comic book store guy would have put it best,

"Worst commercials, ever!"

Michael Markowitz said...

You're so right... but doesn't he always put it best?