Monday, May 08, 2006

TiVo's Product Watch Starts Today


TiVo's new service, letting you search for ads for products you're interested in, rolls out today. According to Zatz Not Funny, most of the ads will be value-added or long-form, like Kraft offering cooking videos or Penn & Teller doing magic for Ford.

I think this is great. I've always said advertising should be something you can seek out, not something sprayed indiscriminately, like a firehose on a crowd of bystanders.

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