Is it me, or is this ad confusing? I stared at it for the longest time, trying to figure it out. Now bear in mind: I don't drink wine. I know, it seems blasphemous. I just never acquired a taste for it. I'm very jealous of those of you who enjoy it, because you enjoy it so much.
Anyway, since I never drink wine, I have no idea what's usual and what's unusual in that world. Still, when I saw this ad suggesting Beaujolais and Olive Oil for summer, I had to stop.
Hmmmm... I've heard of people drinking olive oil for health, and I use it in everything, though not for drinking.
And I've lived to see a lot of foods I never could have imagined. I have enjoyed fried ice cream and garlic ice cream, I've tried vodka-and-Red-Bull, vodka-and-borscht, and vodka-and-Arnold-Palmer. I've passed on fried crickets and chocolate ants, I love the once-unthinkable sushi and decline the still-unthinkable steak tartare.
Could they be mixing beaujolais and olive oil? Maybe... but... for summer? I was thinking about this as I went outside, and in the 100-degree heat it actually nauseated me a little. I decided it would be a terrible hot-weather drink, I don't care how crazy you are.
So I went to the website, and as near as I can figure, I think they just grow these two things in the same place and decided to share an ad. But... I really think they need to take our hand and lead us to the synergy, don't you? I mean, say, Michigan has large industries in automobiles and deer hunting, but an ad that said, "Fast cars and dead deer" wouldn't get the job done. You've got to guide the reader a little.
I ask Howard, or our other copywriters out there, but wouldn't it have been better to say something about a warm evening, good friends, dining al fresco, dipping flatbread in olive oil and drinking chilled beaujolais? Paint a brutha a picture or something, you know?
And by the way, if anyone out there would like to send me some wine that's perfect for someone just starting out, I'm willing to learn. Perhaps I've just never had the good stuff. Just, please, no olive oil in it.