Friday, December 08, 2006

The Evolution of Revolution

A little more than halfway through Fergie's "Fergalicious" video, it becomes an extended commercial for Samsung's K5 MP3 player. I mean a naked, unabashed, who-cares-if-anyone-knows commercial.

The Pussycat Dolls also have a rendezvous with the K5 in their "Wait a Minute" video. And Jessica Simpson's "Public Affair" video had an HP placement (though it was much less intrusive than the K5 examples).

But Gwen Stefani is bucking the trend. In "Wind It Up" she sings about the lamb on her shirt, not-so-subtly hawking her L.A.M.B. clothing line. Priceless free plugola, and no one can stop her.

That is "sticking it to The Man," 2006-style.

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