"ABC has launched a massive Ugly Betty promotional campaign dubbed 'Be Ugly ’07,' which it is selling as a pro-social campaign that asks people 'to be real, be smart, be passionate, be true to yourself and be ugly, just like Ugly Betty,' this year."
-- Broadcasting & Cable, 1/2/07
"America Ferrera endures almost an hour's worth of makeup to transform herself into the dowdy (though not quite ugly) Betty. Yet, 'surprisingly, I do get recognized,' says the 22-year-old Golden Globe nominee, who notes half-seriously, 'It is a little upsetting.'"
-- Entertainment Weekly, 12/22/06