Thursday, March 08, 2007

The Difference Between Old Media and New Media

This morning Today had a piece about rebate problems. I was looking forward to it. Psych!

As usual, more than half the piece was spent establishing that there is a problem, and the rest was of no use to me. Like most consumer pieces it went like this: People are angry, why people are angry, here's a guy on the street getting angry, what the problem is, why there's a problem, what are rebates, why do they offer rebates anyway, what goes wrong, what are some companies doing to fix it, blah, blah, blah.

I've seen this same issue addressed on podcasts and video podcasts. They cut right to the solutions. They assumed we already knew what the problem is with rebates, because we haven't spent our lives in isolation pods.

Old media do the report for people who know nothing about the report.

New media do the report for people who are interested in the report.

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