I always thought of Buy.com as a reliable, low-price online retailer. Thanks to this ad, I now think of them like one of those electronics stores run by men of questionable Middle-Eastern descent. You know, the ones that have been having a "Going Out of Business" sale for twenty years or so?
Although that would explain Buy.com's baffling, irritating, sleazy, customer-unfriendly practice of offering fantastic discount codes, but only for new customers. Perhaps they don't expect to even have repeat customers.