Sunday, May 10, 2009


I always loved frosty, delicious Yoo-Hoo when I was growing up. And I was always fascinated by the idea (or was it legend?) that it was sterile until you opened it. Sort of the ultimate freshness guarantee.

But my dear friend Richard Samson once pointed something out that changed the way I looked at Yoo-Hoo forever: That "Shake It!" on the label seems oddly bossy for a beverage.

Yoo-Hoo, Shake it!, originally uploaded by jasoncalacanis


Sydelle Pearl said...

OMG! Didn't it used to say "SHAKE! IT'S GREAT!"?

Michael Markowitz said...

I THOUGHT SO TOO! I take this to mean a warranty of any kind is no longer expressed or stated.

Sydelle Pearl said...