Saturday, February 28, 2009

Bank of America: Doors

I think there might be a lesson for business here. How do you advertise a brand in turmoil, and an industry that is the target of unprecedented public ill will and lack of confidence?

I think you do it like Bank of America does it in this ad.

Other campaigns have tried to be circumspect by wrapping themselves in the flag, and most come off like the Animal House ""Otter Defense" (see below). Of course, just about every CPAC and GOP speech comes off the same way.

But this commercial, in my opinion, strikes just the right note. Like President Obama's address to Congress after it, it is confident and hopeful and inspiring. And it helps to make B of A seem like "us" instead of "them."

Also, I'm just a sucker for Keifer Sutherland's voice. Especially since I've spent countless hours playing CoD5.

My only criticism: the :30 is a little better, I think, because I feel it's more emotionally powerful when you see the baby immediately after "forward." (Reediting footage in my mind is an occupational hazard, so forgive me.)

One more completely unrelated note, I bring it up here because we were speaking of Animal House, and how often does that happen? You can tell what generation a person is by how he characterizes what happened at the beginning of President Obama's oath. Older Americans say Obama "jumped the gun" by saying "I, Barack Obama" too soon. Thanks to Animal House, everyone of my (and the President's) generation knows that "I [state your name]" is always immediately followed by I [state your name]" (see below below)

Wednesday, February 25, 2009

Jon Stewart on Michael Steele's Plans for the Republican Party

(And Ron Christie continues his streak of saying something stupid every time he opens his mouth.)

Sunday, February 22, 2009

Taco Bell, Are You Deliberately Trying to Blow My Mind?

I'm sure it's just me, but I'm having real trouble doing the math on those drive-thru hours.